I’d find someone who looked like a perfect-fit client.

Then I’d stare at the message box.

Type something.

Delete it.

Type something else.

Decide it sounded salesy.

Delete that too.

Then tell myself I was “building relationships” while doing absolutely nothing of the sort.

See, what happens is, you start trying to do conversations properly.

You want to sound professional.

You don’t want to be pushy.

You definitely don’t want to become one of those people sending “Hey hun, I have an opportunity” messages into the void.

So you over-effort.

You polish every sentence until it sounds nothing like you.

Or you avoid starting the conversation altogether.

But sales in DMs don’t come from perfect messages.

They come from simple, human conversations that build trust and naturally move somewhere.

Once you stop trying to perform and start speaking like an actual person, everything gets easier.